METHODOLOGICAL BASIS OF MENTAL COMMUNICATION IN MODERN SOCIETIES 

Yurasov Igor Alexeevich, Doctor of sociological sciences, professor, sub-department of public administration and regional sociology, Penza State University, yurassow@mail.ru

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Theoretical and methodological principles of mental communication study are substantiated in paper. It differentiates mental, social and sacred communication. Mental communication characteristics and marker are described. Its basic indications are revealed.

mentality, social archetyp, social communication, value system, a dialog of cultures, a conflict of cultures